How Many Pillars Does Your Business Stand On?
The HMA System Delivers Guaranteed Results Through The Eight Pillars of Exponential Business Growth
These are 8 areas (pillars) that the Hidden Marketing Assets System focuses on in your business. Each pillar is a crucial part to exploding the profits in your business using the existing marketing assets you already have.
Most businesses have only one or two of these pillars supporting the owner and staff at any one time. Some businesses sadly...don't have a single one implemented.
We will start with the "core four". Every business has to have every one of these areas mastered in order to grow. Our HMA System will help you:
1) Uncover and define your U.S.P. (Unique Selling Proposition). Ask yourself this question...
"Why would someone want to choose to do business with me instead of my competitors?"
Your answer is the first part of your U.S.P.
Many businesses fail to carefully define "who they are" in the business world, and simply continue selling their product or service
until the money runs out.
A couple of examples of companies with high - quality U.S.P.'s are Fed - Ex and Domino's in the 80's. Do you remember this ad?
"Get fresh, hot pizza delivered in 30 minutes or less...or it's free." or How about "If it absolutely, positively, has to be there overnight."
Those are just a couple of good examples of the Unique Selling Proposition. Another example is our own U.S.P. "Grow Your Business 25% - 100% in 90 days without spending more money on advertising, GUARANTEED". What is your U.S.P.? Do you have one yet?
On to the second pillar...
2) Integrate that U.S.P. into your entire business. Everyone, everything, and all messages have to live and breathe the U.S.P. that is developed. Sales training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions...and decrease potential and future sales.
After that, you have to set up a system in the third pillar...
3) Database Marketing and contact with that customer database. How often do you follow up with
your customers that have bought from you? What about those potential clients that have not bought from you yet? Is there structure?
Back end sales to current customers? Do you have a marketing system for generating referral business and additional sales?
These are crucial to growth in a business. Lacking in this area will mean that you constantly have to source new customers to make
money in your business...and that process is getting more and more expensive as we continue.
But then, there is the fourth and
perhaps most powerful pillar...
4) Strategic Marketing Alliances. Working together with similar, non-competing businesses that
have access to resources that you do not is probably one of the biggest "secrets" to growing a business. One of the main
resources is a large customer list, or list of targeted customers.
Through our HMA System we will help you tap into this "Marketing
Gold mine" and catapult your business profits!
Yes, I said Profits. You see this step helps you tap into someone
else's list or customers and they carried all the up-front expense...not you so this step actually adds to your bottom line which
is what really counts!
That does it for the "Core Four", which form a foundation for any business and after mastering the four core
areas above (unfortunately, over 80% of all small businesses have not)...
You need to
work on what I call
"The Big Four":
5) Custom Media Advertising. Traditionally, many business owners have confused the concepts of advertising and marketing believing because they are advertising they are marketing. Nothing could be further from the truth. Media advertising is certainly an important part of the marketing process, but it is only PART of the process. The HMA System will enhance and optimize your Media advertising to get more effective sales. Sales you can see and track.
6) Community Marketing, and Public Relations. Can you create a news story that involves your
business or related topic? Anytime you can deliver news to the media, whether it be radio, t.v., or the newspapers...and it is worthy,
you score PR value for your business. The key here is not to directly promote your business in any way, or your press
release will end up in the trash.
The HMA System will encourage your business to educate and teach the community, your customers
and your prospects all about your products and services. The more people understand why they should do business with you, the more they
will reward you with their business.
7) Direct Marketing. Here is where it gets pretty good...you can add multiple income streams or
simply generate business directly using this pillar of growth. Direct Marketing is using a media form such as postcards, letters,
or internet to generate a direct response to your business. This step requires a master in the art of copy writing, so that your
customer is persuaded to say "YES" to your offer.
We help you with the HMA System Master this key Pillar!
8) Internet Marketing, and the business' website. We are in the 21st century, so any business that fails to develop at the very least a "lead - generating" website will lose out on a very lucrative opportunity to make money. Anything you can do off-line...you can do online...so the opportunity here lies in increasing all three ways of growing your business...on the web.
Master all eight of these fundamental business - growth areas...and watch the cash start rolling in. Because all these eight pillars are just what the Hidden Marketing Assets System focuses on.
Now, you might have heard of some of these eight pillars. You even might have had some success and probably some
failures trying to execute a couple of these ideas all while spending more money you're not quite sure was worth it.
However, I am very sure you have NEVER had anyone present you with 3 ways to grow your business
in all 8 key areas and GUARANTEE the results!
The best part is that you can decide to invest in as many or few projects as you like.
Invest in, and have
me execute, only one of the pillars we uncover in your Marketing Opportunity Analysis for now, test it, and invest
in more later. You are not "married" to me in any way.
Invest in these steps one at a time, or all together,
the choice is yours.
Think about it though...I guarantee that you will gain a minimum of 25% in annual gross sales if you invest in the "core four" and hire me to execute the system for you... that would mean for a business doing $300,000 in annual sales...they would enjoy $75,000 in added sales.
I have to ask...How many $75,000 blocks would you buy for $10,000?
And here is my guarantee to you this will happen...
Our Guarantee:
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Remember: this guarantee means that as long as you invest in the "core four" and we (not just you) implement these into your business...
I guarantee you will gain 25% in annual gross sales.
You have absolutely NOTHING to lose, and everything to gain.
With the above guarantee the risk is 100% mine - not yours.
I want you to take all your doubts out of your head and ask you to take action.
Take Action NOW and request a comprehensive Marketing Opportunity
Analysis to identify which pillars you need to implement in your business.
Uncover The Hidden Marketing Assets In Your Business Today!
Next...Click Here to Request Your Free Marketing Opportunity Analysis
Free Marketing Report
How To Double Your Business
In The Next 90 Days!
Inside you'll find 11 Key Concepts To Boosting Your Sales, Cash Flow and Profits NOW By Turning Your Business Into A Customer-Focused Marketing Machine!
To succeed in business, you need to attract customers. Not just first-time customers, but those who continue to buy from you on a regular basis. Customers put
you in business in the first place… and allow you keep your enterprise operating.
Few businesses fail when they have a steady stream of customers willing to spend money in exchange for their product or service. Companies that establish workable systems to consistently attract customers are those most likely to succeed in the long term.
So where do you begin when attracting more customers is your goal?
In a word…marketing.
Effective marketing is what brings customers to you. A dependable, consistent marketing plan and implementation system delivers
customers efficiently, on a regular basis, and for a much lower investment than the hit-and-miss methods many business owners attempt.
Download This report Now And Learn Some Key Concepts On How To Double Your Business In The Next 90 Days!
If you would like to learn how to Double Your Business In The Next 90 Days, please enter your first name and email address below to get instant access to download this valuable report as well as receive our industry changing eNewsletter, Marketing w/Results - Insider Marketing Strategies and stay ahead of your competition!
Office Supply - From scratch to $1.5 million in one year! "We started just as an afterthought. Now through effective fax broadcasting and learning how to write an effective sales letter, we'll grow past $2 million in less than 2 years. We have learned how to grow a multi-million dollar business literally from less than $100."
Rich Harshaw
BTI
